Toronto Zoo believes in connecting people, animals and conservation science to fight extinction. They hav adopted an internal brand of "One Toronto Zoo (1TZ)" that is based on four "cares: They care about our animals, the team, guests, and community.

I stumbled upon an interesting fact about Toronto Zoo and was struck at the massive animal population they care for, a total of 4,867 animals. It ignited a feeling, as such, I used the animal's population number as a major communication point to help the target audience visualize the massive experience that awaits them.

I wanted to create something that visually represents the huge animal population of Toronto Zoo. As such, I found inspiration from these graphic illlustrations and found a way to translate that to our ad campaign.

After researching through Toronto Zoo's business plan, I wanted to highlight three things that make Toronto Zoo different from their competitors. 

1. They have a huge animal population. 4,867 to be exact.

2. They're more than just a zoo, they also have programs that protect the wildlife.

3. They also have educational programs for children.

Uniquely Toronto Zoo. By forging the majestic imagery of animals into bold typography, the over-all design is visually impactful, creative, and informative at the same time.

Design Director: John Campita
Graphic Designer: John Campita

Copywriter: John Campita
Case Study: John Campita